Threadless

Welcome to the first ever Be Unequaled Q & A. We've been around the web to get in touch with some exciting brands and stores to bring you some great interviews. First up in the series is Threadless.com

Who or what is Threadless all about?
Threadless is a 24/7/365 t-shirt design contest. Designs are submitted, voted on, and commented upon by Threadless users.

Who or what does your Threadless represent?
MY Threadless? It's a wonderful world of artwork where graphic designers can get recognized for their work, a community can connect, and most importantly, where people can come to buy amazing shirts unavailable anywhere else.

Why, when and where did it all begin?
It was started in 2000 by Jacob DeHart and Jake Nickell in Chicago. Jake had won a one-time t-shirt contest held by NMUF in London. The two came up with the idea to create a website built upon that idea.

In the past year, a lot of changes have been made to threadless.com, so what else does the future hold for Threadless and skinnyCorp?
We're opening a physical store here in Chicago in late summer! We have a lot of other new exciting projects in the works that we can't really disclose yet.

Who is your target audience?
Designers, those excited about designers, and those excited about designer t-shirts.

What word or phrase sums Threadless up best?
Community!

Do Threadless have a favorite design? If so, which one?!
That's a tough question, so i'll just say the biggest selling design: Flowers in the Attic

and finally, what makes Threadless really stand out from the crowd?
Our designs are completely community based and every employee here is also a part of that community. We're not just a t-shirt store. It's a place to come and connect!

A huge thanks to Bob Nanna of Threadless.com for his help with the Q & A!